This morning, Delta CEO Ed Bastian made a shocking announcement: As of July 1, the company will no longer offer a frequent flyer program. All miles will expire that day, so you’ll need to book a trip by the end of June.
According to Mr. Bastian:
“We appreciate our customers’ loyalty and their love of SkyMiles, and we will continue to be the first choice of travelers everywhere, with our industry-leading customer service and onboard product. We understand that many of our consumers will be disappointed, but the program was simply fiscally irresponsible to our shareholders. With our planes flying full, we no longer feel the need to offer an incentive to get you onboard. You’re probably going to be there, anyway.
Because of the likely rush for seats, we are re-instituting blackout periods. Consumers will be able to use miles on Tuesdays and Wednesdays, as well as alternate Saturdays. We believe that offering three days per week will enable Delta customers the opportunity to take either a short or a long trip.
Furthermore, miles may no longer be used for premium classes of service, and all international award tickets will be booked in basic economy. We believe that our premium seats should be reserved for those willing to pay cold, hard cash.”
I talked with American, and their spokesperson told me that “nothing is being ruled out, at this point.” United would neither confirm nor deny their plans, but one senior manager said, “We’ll probably do what we always do: Wait and see what everyone else is doing, and then just follow them.
I’ll update this post as I get more information. In the meantime, you can read more about Delta’s plan here.Want to subscribe? Just enter your email in the box above (and to the right) and click on the confirmation. GMailers, check your Social or Promotions boxes!
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