Category: Starbucks

Starbucks “Enhances” Rewards Program

Starbucks rewards

Uh oh. Today, I got an email from Starbucks about the rewards program. The headline, of course, is a positive one. More choices for rewards, starting April 16. And what could be bad about more choices? More Rewards, Less Value The problem with these “enhancements” are that they are anything but. Because while you now …

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