Please, mind out of the gutter. This blog is about loyalty programs. I happen to like Las Vegas. We go there once or twice each year and, although neither my wife nor I drink, go clubbing or buy tickets for all the hot shows, five days goes by awfully quickly.* I’ll also mention that whoever …
Category: MGM
Nov 11
Starwood: Small hotel program, big innovation
While it’s not the largest chain, only 1/2-1/3 the size of some of its global competitors, Starwood Hotels (Westin, Sheraton, W Hotels, among others) has proven itself to be among the most innovative over time. It is my primary hotel chain (although my wife is a Hilton woman; always diversify your portfolio) and what it …
Oct 27
Earn Las Vegas comps for free before you even get there!
I’m going on a bit of a tangent here, but enough people go to Las Vegas that covering a free (and fun, actually) way to get some comps online is worth a post. Casinos got into the frequent player clubs reluctantly. They prefer the big players who can drop thousands, hundreds of thousands or even …
Recent Comments