My favorite hotel promotion of the year is InterContinental’s* (IHG) Accelerate offer, or whatever it calls the promo in any given quarter (They offer a similar program several times per year with different names.). The promotion isn’t always great, but it’s at least fun to game.
Accelerate is an individualized, action-based offer. IHG gives you a series of “tasks,” and you get reward points for completing them. Complete a certain number and you’ll get bonus points. For instance, I can pick up 4,000 points by staying once (2,500 points) during the promotion period (May 15 – August 31) and another and paying with my IHG credit card (1,500 points). Not a big deal, but not a lot of points, either, since reward nights run from 10,000 to 60,000 points. If I stay five nights, I get an additional 10,000 points, plus the completion bonus of 26,000.
Your offer will likely be different. The company targets** you based on your past history and the products that you have with the company (which could lead to a long debate about the actual nature of loyalty programs, but that’s for another time and post). But if you stay with them or their brands frequently, expect a more complicated, and likely more lucrative, promotion.
*Beginner’s Hint: The InterContinental brand is a luxury brand, but the IHG rewards program also includes the company’s other brands, such as Holiday Inn (and all of its iterations), Crowne Plaza and Candlewood Suites, among others.
**Beginner’s Hint: A “targeted offer” is one that is sent to an individual, or a specific group, and is not available to the general public.
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