Another year, another Accelerate promotion from IHG, parent of several brands including InterContinental, the Holiday Inn themes and a few others. This one is for January 1 – April 30.
The Accelerate promo is the IHG bonus that we see every four months. The company gives you a list of “tasks” and, the more you complete, the more points you get. They usually throw in a completion kicker, giving you extra points if you finish a certain number of tasks.
Traditionally, Accelerate, which is tailored differently to each person, has been a better deal for customers who rarely stay with IHG than those who stay frequently. Why? Because they want to influence your future behavior and aren’t afraid to use points to do so. If you only stay with them a couple times per year, but they can get a few extra nights out of you to complete the promotion, that’s a huge step up for them. You’re probably spending most of your time with another brand, and they have a chance to win your business. On the other hand, if you are already staying with them 100 nights per year, they can be pretty certain that you are staying almost exclusively with them. They would get your nights anyway, so why bother to give you extra points?
Here’s What I Got
I’m not a frequent IHG customer, but I was disappointed with my promotion. The easiest path would be to complete #1,3 and 4 (skipping the five nights). Staying two nights at Intercontinentals would get the job done and earn me 30,000 bonus points, but those aren’t cheap properties. So I’ll be passing on the promotion this time around. Thanks, but no thanks.
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